Also appearing in the humorous short film are fellow house ambassadors Sonam Kapoor, Camille Cottin and Deva Cassel.
Rosamund Pike stars as a Dior spokesperson in the parody film highlighting the new D-Journey bag. Marili André/Courtesy of Dior
IT’S IN THE BAG: Finding it hard to find a purse that addresses your daily needs?
“Finding the perfect bag can be a real challenge,” Dior ambassador Rosamund Pike laments with a mellifluous tone in the opening scene of Dior’s parody film released Thursday about its D-Journey bag.
The British actress stars in the soft-focus footage inspired by infomercials, playing a spokesperson flaunting the merits of the new design by Dior creative director Maria Grazia Chiuri, which made its debut in the spring 2025 ready-to-wear show.
The four-minute film also features Indian actress Sonam Kapoor as an editor in chief faced with difficult choices — which pump, belt or sweet treat to pick? — and needs the bag’s crossbody styling to help her out.
A still from the film featuring Zheng Qinwen. Marili André/Courtesy of Dior
Showcasing the bag’s “generous storage size” is Olympic tennis champion Zheng Qinwen. Turning the largest version upside down reveals a cascade of tennis balls in addition to a wallet and other items. The Chinese athlete even manages to fit the head of her tennis racket inside, zipping the bag almost all the way.
But that’s not the end of the bag’s claims, which grow more humorously ludicrous.
In another scene, it becomes a rehearsal companion for French actress Camille Cottin, who turns to it for advice for the delivery of her lines, with Pike commenting that it “never gets tired of your voice.” Meanwhile, it becomes a relaxation tool for scenes with Italian actress Deva Cassel.
Real reportage-style clips captured in various locations show the likes of Jisoo and Anya Taylor Joy also sporting the bag since its release.
Sonam Kapoor in the film. Marili André/Courtesy of Dior
Descriptions of the bag appear ticker-style at the bottom, giving notes on its leather and structure before a male voice booms “Head to your Dior store for more accurate and realistic information.” The purse was dropped in stores in January in three sizes and several leather or canvas options.
Pike, Cottin and Cassel have been global ambassadors of the French brand for three years, while Kapoor and Zheng joined the brand’s roster in October and January respectively.
The film will be broadcast on Dior’s website as well as a wide range of platforms including Instagram and TikTok.
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