Say goodbye to the ludicrously capacious bags, as McCartney bills the fully vegan Stella Ryder as the latest "It" bag.
Sarah Snook fronts the Stella McCartney campaign for its latest vegan "It" bag, the Stella Ryder. Courtesy of Stella McCartney
ECO MINDED: Stella McCartney revealed another horse-themed campaign on Thursday for its latest vegan bag, the Stella Ryder, featuring Australian star Sarah Snook, who played Shiv Roy on the HBO hit series “Succession.”
Inspired by the shape of the nape and back of a horse, McCartney’s favorite animal, the top-handle style comes with a curved silhouette and is made in Italy using recycled and grape-based leather alternatives. The bag made its debut during the brand’s spring 2025 show in Paris.
Shot in Spring Farm Dressage in Melbourne’s Yarra Valley, Snook posed alongside majestic horses, sporting McCartney’s tailoring, knitwear and the Miracle Dress, a signature style that will be relaunching soon, and held a Stella Ryder bag in black.
For her performance in “Succession,” Snook scored a Primetime Emmy Award, two Golden Globe Awards, and a Critics Choice Award. Following the conclusion of the TV series, she devoted herself to “The Picture of Dorian Gray” on London’s West End, where she played 26 characters in a solo show based on Oscar Wilde’s Faustian tale. The production will make its Broadway debut in March next year.
Stella Ryder marks a new chapter in McCartney’s pursuit of vegan fashion, having celebrated the 15th anniversary of the original vegan fashion “It” bag Falabella in May. It was named after the designer’s favorite species of pony growing up in the British countryside.
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